Side Hustle Summit 2026: The Complete Guide
Side Hustle Summit 2026 is a fully virtual online business event running September 6–15, 2026, with the core live training happening September 7–11. It is co-hosted by Russell Brunson and Iman Gadzhi — two of the biggest names in online business education — appearing together on one stage for the very first time.
If you have been searching for the Side Hustle Summit dates, the cost, how to register, or whether it is actually worth your time, this guide covers everything you need to know. We break down the schedule, the business model behind the event, who the hosts are, and an honest, no-hype review so you can make an informed decision before you sign up.
What Is the Side Hustle Summit?
The Side Hustle Summit is a limited-run virtual training event built around one central promise: teaching you how to start an online side hustle in 2026 using the exact frameworks both hosts used to build their companies. The theme is simple — Learn. Build. Earn. — and the entire summit is designed to help you scale a side hustle to the next level.
Everything happens online. There is no venue, no flights, and no hotel. You attend from wherever you are, which is part of why the event has generated so much early interest among aspiring entrepreneurs, students, and full-time workers looking for a way out of the 9-to-5 grind.
Key facts at a glance:
- Event window: September 6–15, 2026
- Core live training: September 7–11, 2026
- Format: 100% virtual
- Hosts: Russell Brunson and Iman Gadzhi
- Focus: Starting and scaling an online side hustle
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Meet the Hosts: Russell Brunson and Iman Gadzhi
The headline draw of Side Hustle Summit 2026 is the pairing of Russell Brunson and Iman Gadzhi. This is the first time the two have taught together, and each brings a very different audience and skill set.
Russell Brunson
Russell Brunson is the co-founder of ClickFunnels, one of the most widely used sales funnel platforms in the world. He is a best-selling author and one of the most recognizable figures in the direct-response and internet marketing space. His previous events — including the AI Secrets Challenge and the 5 Day Lead Challenge — were solo productions that drew hundreds of thousands of registrants.
Iman Gadzhi
Iman Gadzhi built his reputation in the agency and education space, growing a large following of younger entrepreneurs through his programs on building online businesses and personal brands. He brings a newer, social-first audience to the table.
Bringing these two together signals a deliberate strategy: combine Brunson's funnel and offer expertise with Gadzhi's reach among a younger, side-hustle-hungry audience.
When Is Side Hustle Summit 2026?
The most common question people ask is simply: when is the Side Hustle Summit?
The full event window runs September 6 through September 15, 2026. The heart of the event — the live training sessions where the hosts teach — takes place September 7–11. Exact daily times have not been published yet and will be released once official registration opens. Because the training is delivered live, showing up in real time is where most of the value is captured.
How Much Does Side Hustle Summit 2026 Cost?
Official pricing has not been announced at the time of writing. However, based on the standard Brunson-style summit format, the event will most likely offer free general admission with an optional paid VIP upgrade.
There is also a paid program sold during the event itself. According to partner documentation, the summit leads into a $1,995 core offer, plus a $995 companion offer presented to attendees. This is the actual business model of the event: the free training builds trust and momentum, and then a paid program is offered to those who want to go deeper.
Knowing this in advance is important. It does not make the event a scam — this is a completely standard and legitimate way these summits operate — but you should attend with clear eyes, understanding that a sales pitch is part of the experience.
How to Register for Side Hustle Summit 2026
Registration is not open yet. Public promotion for the event is scheduled to begin around August 10, 2026. Once the official registration page goes live, sign-up is expected to be a simple email opt-in, as with previous Brunson challenges.
Our recommendation: bookmark this page. We monitor for the official announcement and update within hours of the registration page going live, so you can be among the first to secure your spot before the live training fills up.
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An Honest Review: What to Expect
Before you commit your time, here is a straight, honest look at the Side Hustle Summit — the good and the things to be aware of.
The free training funds a paid pitch
As covered above, the summit is free (or low-cost) to attend, and a paid program is offered during the event. Go in knowing this. The free content is designed to be genuinely useful while also warming you up for the paid offer.
Affiliates are everywhere
Many of the people promoting this event — including review sites — earn a commission if you buy through their links. That is not inherently bad, but it means much of the coverage you will find online is not neutral. Weigh recommendations accordingly.
Live means live
The real value is in attending the sessions in real time. Replays, if offered, rarely deliver the same momentum. Block out September 7–11 in your calendar if you plan to get the most out of it.
A summit won't build the hustle for you
This is the most important point. A five-day event can give you frameworks, motivation, and a clear starting path — but nobody can build your side hustle for you. The attendees who see results are the ones who take what they learn and put in the work afterward.
Is Side Hustle Summit 2026 Worth It?
For beginners who want a structured, motivating introduction to building an online side hustle — taught by two proven operators — the free portion of Side Hustle Summit 2026 is likely worth the time investment. You will get proven frameworks, real-world examples, and a community of people starting at the same point.
Just be realistic. Treat the free training as a launchpad, not a magic button. Decide ahead of time whether the paid program fits your budget and goals, so you are making a calm decision rather than an emotional one in the moment.
The Bottom Line
Side Hustle Summit 2026 is a legitimate, well-produced virtual event pairing Russell Brunson and Iman Gadzhi for the first time, running September 6–15 with live training September 7–11. It is free to attend at the general level, with paid upgrades and a paid program offered during the event. If you want a proven starting framework and you are ready to do the work, it is a strong first step on the path to financial and location freedom.
Want to be notified the moment registration opens? Bookmark this page — and start engineering your own escape from the 9-to-5 today.